August 9-11, 2012
USC Annenberg at AEJMC
Chicago Marriott Downtown
USC Annenberg Research and Practice Presentation: Teaching with Technology, Generally Accepted Practices (GAP) in PR, Community News Projects
Thursday, August 9, 11:45 a.m. - 1:15 p.m.
RSVP requested. To RSVP, click here.
Lunch will be served.
Geneva Overholser , professor and director of USC Annenberg’s School of Journalism, introduces three USC Annenberg faculty members who will present journalism research and practice on the cutting edge at the annual 2012 Association for Education in Journalism and Mass Communication conference in Chicago.
Bill Celis , associate professor and associate director of the School of Journalism, will share lessons about teaching with technology. During the 2010-11 academic year, his education and urban affairs reporting courses used iPads to test the tablet’s mobility in the field; students used iPads to produce text, slide shows and audio featured on the class blog, http://wattway.org/blog/. The course—also completely paperless—encouraged community engagement with and deeper coverage of diverse neighborhoods of Watts, South Los Angeles and other communities of color. These innovations and Celis' collaboration with the USC Annenberg Web Technologies office won the 2011 USC Provost’s Prize for Teaching with Technology and resulted in invitations to Apple Inc., Campus Technology and other conferences exploring mobile platforms for journalism and considering new ways of teaching and learning.
Jerry Swerling , professor of professional practice and director of PR Studies and the Strategic Communication and Public Relations Center, and assistant professor Kjerstin Thorson, research director of the SCPRC, will present key findings from the seventh PR/Communication Generally Accepted Practices (GAP) Study. GAP covers trends and emerging best practices in such key areas as measurement and evaluation; roles and responsibilities; use and control of social media; organizational culture; senior management’s perceptions; budgets and budget allocations, and many others. More than 620 senior level professionals—more than ever before—participated, due to industry-wide support provided by PRSA, the Arthur W. Page Society, the Institute for PR, and IABC.
Willa Seidenberg , professor of professional practice, will discuss the successes and challenges of the USC Annenberg School's three community news projects: Intersections South LA covers the community that surrounds the USC campus, a neighborhood that is home to poor, working-class and middle class African Americans and Latino immigrants; Alhambra Source provides news for a predominantly Asian (mostly Chinese) and Latino Los Angeles suburb; and Boyle Heights Beat/Pulso de Boyle Heights is a fully bilingual publication and sister website produced by youth reporters from this Latino immigrant community. All three news operations are collaborative efforts between professional and student journalists and local residents and organizations; and all combine traditional news reporting, community journalism and civic engagement.
"Celebrating Difference" Panel Discussion
Saturday, August 11, 1:45 p.m. - 3:00 p.m.
Listen to a conversation led by Geneva Overholser, professor and director of the school, about Annenberg's successful curriculum enhancements, stronger recruitment and retention of students and faculty and the growth of school programs reflecting difference in its many forms.
Panelists: Laura Castañeda, associate director and professor of professional practice, William Celis, associate director and associate professor, Robert Hernandez, assistant professor of professional practice.
USC Annenberg’s diversity initiative is the winner of the 2012 AEJMC Equity and Diversity Award.
No RSVP required.
Click here for the most up-to-date schedule of Annenberg faculty participants at AEJMC
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