October 13, 2009

Journalism Director’s Forum: Dana Chinn, USC Annenberg
Geoffrey Cowan Forum (Annenberg Room 207), 12 noon
Join Knight Digital Media Center Director Vikki Porter, for a discussion on “Web analytics: Finding the meaning in the metrics.” On the web, it’s all about knowing what your audiences are doing. With just a few metrics, journalists can understand what’s engaging people, and what’s not. Journalism professor Dana Chinn (pictured) will discuss the differences between web and traditional media audience behavior and how advertising-based business models have changed. Drawing from her recent presentations for the Knight Digital Media Center and the Online News Association, Chinn will explain how to use the basic metrics for websites (unique visitors, visits, page views) and social media such as Twitter (followers, content). Lunch will be served.


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