February 27, 2006

PR@4:30: Leslie Gaines-Ross, Burson-Marsteller
Annenberg Room 230, 4:30 pm
Join public relations studies director Jerry Swerling for networking and discussions with leaders in the public relations profession. Special guest: Leslie Gaines-Ross, Chief Knowledge and Research Officer, Burson-Marsteller Worldwide. From Burson: "Dr. Gaines-Ross is the architect behind landmark research in CEO reputation, corporate reputation, reputation recovery, and e-fluentials, the newest group of online influencers. She is one of the world’s most widely recognized experts on CEO reputation -- how CEO reputations are built, maintained, enhanced and defended. Dr. Gaines-Ross leads Burson-Marsteller’s Reputation Consulting Services Group and spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance."


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