February 21, 2006
PR@4:30: Gail Becker, Edelman
Annenberg Room 230, 4:30 pm | |
Join public relations studies director
Jerry Swerling for networking and discussions with leaders in the public relations profession. Special guest:
Gail Becker, Western Regional President, Edelman. She will discuss the "
Edelman Trust Barometer," an annual survey tracking the attitudes of 1500 opinion leaders around the world-- which institutions, companies, sources of information they trust, what drives that trust the credibility of institutions, sources of information and the drivers of trust. Becker provides strategic counsel to a range of clients including Toshiba, Warner Bros., Starbucks, Nissan and Microsoft Corporation. She joined Edelman after serving as vice president of publicity and communications at Warner Home Video where she was charged with spearheading the global public relations launch of the DVD format on behalf of Warner Bros. and Time Warner. Refreshments will be served. For more information, email Prof. Swerling,
jerry@swerling.net.
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