November 21, 2002

Marketing & Advertising Panel: Challenges Facing Marketing Decision Makers Today
Annenberg Auditorium, 5:00-7:00 pm
The Generation Y Effect; Digital Age Advertising Model; Careers in Marketing & Advertising The Generation Y has more money than any other age cohort had at their age in the previous generations. Children and teenagers in this age group spend anywhere in the vicinity of $7 billion every year. However, this massive base of young consumers who have grown up on an excessive media diet and hate being marketed to stumps marketing companies. Mega corporations are launching a whole new brand for the Generation Y. Why are the communication mantras failing with these nose-ringed, belly button pierced teenagers? Listen to the experts discussing this hot issue in marketing today. The traditional media mix is changing with the advent of new technologies and with it the traditional methods of marketing and advertising are transformation. Issues of Personalization - how can one get closer to the consumer with targeted content using data mining and knowledge-based content? Given the challenges of the changing consumer tastes and preferences and the advent of the new media, how does one get a foothold in marketing communication? What are the new skill-sets that students must acquire in order to obtain and maintain careers in this changing marketing landscape? Get insights from the people who are responsible for hiring the best in the industry today.


Return to Calendar »