Advertising
The Advertising minor, offered jointly by the Annenberg School of Journalism and the Marshall School of Business, is designed for students interested in building a career in or developing a better understanding of the field of advertising. It explores the key role played by advertising in today’s global economy. At no time has advertising been more successful or more controversial than it is today, and this program will explore both the positives and negatives. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices.
The Advertising minor consists of 24 units and requires a minimum of three semesters to complete. Students are admitted to the advertising minor each term on a space-available basis.
Core courses:
JOUR 340 Introduction to Advertising
JOUR 341 Advertising Copywriting
JOUR 342 Advertising Media and Analysis
JOUR 343 Advertising Design and Production
MKT 406 Practicum in Advertising and Promotion Design
Students must select one additional course from the following:
(Marketing elective must be taken prior to taking MKT 406)
MKT 405 Advertising and Promotion Management
MKT 425 Direct Response Marketing
MKT 470 Marketing Research
Advertising Minor Course Descriptions