To review the data on a specific topic refer first to the Table of Contents for a particular study and then go to the PDF file containing the pertinent section.
All links are to PDFs and require Adobe Acrobat Reader. To download, click here.
2007 GAP V Study
Cover page (216 KB)
Table of Contents (56 KB)
Section 1 - Introduction: Goals, Methodology, Acknowledgements (227 KB)
Section 2 - Executive Summary (97 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (433 KB)
Section 4 - Characteristics of Public and Private Companies (275 KB)
Section 5 - Characteristics of Government and Not-For-Profit Agencies (314 KB)
Section 6 - Health Care, Manufacturing, and Technology Organizations (268 KB)
Section 7 - Best Practice Communications (198 KB)
Appendix (90 KB)
• Complete Study in one PDF file (3.4 MB)
2005 GAP IV Study
Cover page (27 KB)
Table of Contents (53 KB)
Section 1 - Introduction : Goals, Methodology, Acknowledgements (57 KB)
Section 2 - Executive Summary (92 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (1.94 MB)
Section 4 - Characteristics Of Public And Private Companies (947 KB)
Section 5 - Characteristics Of Government And Not-For-Profit Agencies (605 KB)
Section 6 - Health Care, Manufacturing And Technology Organizations (508 KB)
Section 7 - Patterns Of Excellence Suggested By Statistical Correlations (116 KB)
2004 GAP III Study
Cover page (25 KB)
Table of Contents (55 KB)
Section 1 - Introduction (46 KB)
Section 2 - Executive Summary (59 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (2.48 MB)
Section 4 - Characteristics Of Organizations That Appear On Fortune Magazine's “Most Admired Companies” (MAC) List Relative To Those Of Non-Mac's (1.17 MB)
Section 5 - Characteristics Of Public And Private Companies, Government And Not-For-Profit Agencies (1.82 MB)
2003 GAP II Study
Cover page (48 KB)
Table of Contents (119 KB)
Section 1 - Introduction : Goals, Methodology, Acknowledgements (114 KB)
Section 2 - Executive Summary (166 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (2.8 MB)
Section 4 - Characteristics Of Organizations That Appear On Fortune Magazine's “Most Admired Companies” (MAC) List Relative To Those Of Non-Mac's (1.3 MB)
Section 5 - Public VS Private Company Findings (1.2 MB)
Section 6 - Emerging Patterns, Trends And Better Practices (194 KB)
2002 GAP I Study
Cover page (25 KB)
Section 1 - Executive Summary (26 KB)
Section 2 - Introduction (32 KB)
Section 3 - Overview Of Entire Findings Relative To All Respondents (169 KB)
Section 4 - Characteristics Of Organizations That Appear On Fortune Magazine's “Most Admired Companies” (MAC) List Relative To Those Of Non-Mac's (146 KB)
Section 5 - Public VS Private Company Findings (134 KB)
Section 6 - Emerging Patterns, Trends And Better Practices (53 KB)
Contact:
Professor Jerry Swerling
sprc@usc.edu
Director, Public Relations Sequence
USC Annenberg School for Communication
3502 Watt Way
Los Angeles, CA 90089
Phone: 213-821-1275