For downloadable images, visit the graphics download page.
For more information, see the Annenberg Visual Identity Program (PDF).

1. Colors. USC Colors are Cardinal and Gold. For publications, printers use PMS 201C for the USC Cardinal and PMS 123C as the USC Gold. Publications with color should include these two colors.
2. Fonts. USC Fonts are Caslon 540 BT and Frutiger 55 Roman. These fonts should be used for headlines, subject heads, or titles of publications. Body text may be a more easily read font, like Times New Roman or Arial.
3. USC Signature, trademark and logo. There is one official University logo. This logo, or its officially sanctioned derivative, must appear on the front or back cover of every publication. This artwork is available online at www.usc.edu/identity. For the record, here are the official University logos for Annenberg use:

1. USC Annenberg Signature. The custom Annenberg signature must appear prominently on all publications produced by this school and its programs. Here’s how it looks:
   

1. USC Annenberg "A". The Annenberg "A" is in the Caslon font. It appears as a recurring design theme in Annenberg publications and promotional items. Use for the enhancement of your publications and to extend the Annenberg brand.
2. Designers. Publication and Web designers must be approved USC vendors and provide their vendor code. For high-cost jobs (over $2,500) multiple proposals should be obtained and considered. The USC Annenberg publications office is available to coordinate and refer designers for your project. No work on any project may begin until a purchase order is created.
3. Letterhead, business cards and stationery. USC has contracted with two printers to be the sole source of letterhead and business cards. Letterhead must strictly conform to USC graphic guidelines and may only be ordered through Letterhead Factory, (310) 320-2222. Business cards must strictly conform to USC graphic guidelines and may only be ordered through Corporate Graphics, (626) 814-8181.
4. Printers. Printers must be approved USC vendors and provide their vendor code. For high-cost jobs (over $5,000), there is a mandatory bid process conducted by the USC Purchasing Office. The USC Annenberg publications office will help coordinate with the purchasing office. No work may begin until a purchase order is created.
5. Distribution. USC Mailing Services handles bulk mail distribution for the University. Provide names, addresses and determine class of mailing and materials will be sent. There are other approved vendors for mailing services. The USC Annenberg publications office is available to assist with publication distribution.