LOS ANGELES, CA - The Norman Lear Center’s Popular Music Project announces a preview screening of the new dublab documentary Secondhand Sureshots: an experiment in creative
sound recycling, which features four amazing, LA-based beat makers – Daedelus, J.Rocc, Nobody and Ras G on a secret mission to create new musical magic from dusty thrift store vinyl. The screening will take place on Nov. 14 at 6:00 p.m. at the USC Annenberg School for Communication. The event will also include a live sample and mix session with Secondhand Sureshot star Ras G. Audience members are encouraged to bring and offer up surprise sounds on vinyl for the mix as Ras G works to create a new song on the spot. For more information and trailers on the documentary, go to www.dublab.com/secondhand.

Fall 2006:  four highly inspired beat producers were brought together due to their common devotion to scouring record bins for magic amid the dust and discarded dreams. Treasure hunters Daedelus, J-Rocc, Nobody and Ras G were each taken to a different Out of the Closet thrift store and given five dollars to buy five records. Their mission was to create new songs using these vinyl albums. What they created was new music magic.

Secondhand Sureshots takes the audience from the shopping experience to each producer’s home studios, bedrooms and living rooms crammed with wax and wires. Documenting the first needle drops and reactions, the film watches as the treasure hunters compose new songs from scratch and make one fresh, original song using only these mystery grooves.

One of the most prolific and consistently inventive minds on the electronic sound scene, Daedelus has inspired excitement worldwide with his whimsical compositions. Through frequent offerings of expansive releases on an array of international labels, including Mush, Plug Research, Ninja Tune, Laboratory Instinct, Soul Jazz and Eastern Developments, this new-era romantic has earned a dedicated following of daring fans. This year will see the debut of Daedelus' highly anticipated album created with his wife Laura as the Long Lost.

Widely considered to be the best dj in Los Angeles and in many minds around the globe, J-Rocc ignores all outside buzz to focus on his singular mission of creating new worlds through circular sound. As a founding member of the World Famous Beat Junkies, one of the earliest and most influential turntablist crews, he has ears around the world the endless possibilities of turntable composition and performance. With numerous production credits to his name and a forthcoming full length on Stones Throw Records J-Rocc proves that he makes original music gems with as much explosive talent as he plays them.

Nobody is Southern California native Elvin Estela whose mind was originally opened by underground hip-hop. Joining dublab.com upon its creation in 1999 connected him with a crew of like-minded pioneers. His debut album Soulmates on Ubiquity Records earned him a place alongside peers like dj Shadow on the speakers of forward thinking hip-hop heads around the world. Nobody has continued adding to his dazzling discography with beautiful albums: Pacific Drift, And Everything Else, and Tree Colored Sea, a collaboration with Chris Gunst (Beachwood Sparks) and Jen Cohen (Aisler's Set). He has toured with the Mars Volta, Prefuse 73 and Savath & Savalas while remixing a shining set of awesome artists.

Ras G came up as a dj at the legendary hip-hop happening Project Blowed, the same place that gave birth to the Freestyle Fellowship, Busdriver and more. Now as an employee at the hallowed vinyl emporium Poo-Bah Records in Pasadena California he lets the music from the walls of wax soak into his soul where it grows into inspired, original creations. With several vinyl EP's out on Poo-Bah Records, an appearance on the Carlos Niño produced "Sound of LA" project and future material to be released on Japan's Jazzy Sport label Ras G continues to open the ears of elevated beatheads worldwide.

About dublab

Dublab is a web radio collective devoted to the growth of positive music and culture. Broadcasting independently for over seven years, dublab has connected with more than 300,000 international listeners through streaming and podcasts. Dublab’s mission is to share beautiful music through the world’s best djs and live bands. Unlike traditional radio, the dublab djs have total freedom of selection. They experiment with many different sounds but find that they all have the same soulful root. Dublab has extended their creative action to art exhibits, film projects, event production, and record releases. The dublab echo continues to expand around the Earth. For more information about dublab, visit www.dublab.com.

About the Norman Lear Center and the Popular Music Project

The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society. Based at the USC Annenberg School for Communication, the Lear Center works to bridge the gap between the entertainment industry and academia, and between them and the public. For more information, visit www.learcenter.org.

The Popular Music Project (PMP), run by Josh Kun, an associate professor in the USC Annenberg School for Communication, is a one-stop home for the interdisciplinary study and analysis of popular music. Bringing together faculty and students from across the USC campus with musicians, critics, and industry innovators, the PMP takes pop music seriously as an object of sustained critical inquiry through a mix of public events, research projects, and Los Angeles campus residencies. The project's goal is to treat the making of pop music as a key site for education and pedagogy and for re-thinking questions of society, culture, history, and communication. For more information about the Norman Lear Center’s Popular Music Project, go to www.usc.edu/pmp.