The USC Annenberg School is part of a USC-wide collaborative to analyze the entertainment dimension of all contemporary culture. This project involves students and faculty from 21 disciplines, drawn from 10 USC schools in addition to the Annenberg School.
The focus is research not just on entertainment's appeal, but on its content, its consequences, and its role as a window to a better understanding of culture and society. It takes advantage of Los Angeles' position as the entertainment capital of the world and provides students with an incredible array of speakers, internships and courses. The Entertainment Initiative works closely with
The Norman Lear Center, a research and policy center exploring the implications of the convergence of entertainment, commerce and society.